In collaboration with the Ocean Recovery Alliance and its Plastic Disclosure Project, ÇEVKO Vakfı, the largest industry recycling organization in Turkey, created a television advertisment centered on this year’s Samsung Bosphorus Cross Continental Swimming Race that was shown locally and on CNN.
The Plastic Disclosure Project or PDP Sport is a program aimed at preventing and eliminating plastic waste at sports events including open water swimming events. It was launched at the Clinton Global Initiative by Ocean Recovery Alliance as a way to bring about large scale prevention of plastic waste.
Founder Doug Woodring explains, “This is an investor and multi-stakeholder driven program to encourage companies and other institutions to measure their plastic footprint and develop plastic management strategies to create a world where plastic adds value to businesses without negatively impacting the environment.”
For more information, visit www.plasticdisclosure.org.
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