When a swimmer runs into garbage in the ocean or lakes, they are usually startled. Garbage is always unsightly on the shorelines and seasides. And, of course, the amount of plastic in the world’s oceans are directly and negatively affect marine life of all spots.

The one-day Plasticity Rio ’12 event will take place at the Rio 2012 Earth Summit. Governments and the private sector will focus on the opportunities that are presenting themselves in the world or plastic and its role as a secondary raw material. Plasticity Rio ’12 will explore the innovations and solutions that leaders in their respective industries and communities are undertaking to ensure that plastic is treated as a resource – not as simply garbage – in the hope that this approach will minimize its impact on the oceans and our shared global ecosystem.

Users of the Earth’s marine environment can benefit from opportunities that new design, materials and waste reduction represent. The seemingly ubiquitous Doug Woodring of the Ocean Recovery Alliance is one of the key organizers of this event along with Matt Perry of Australia’s Republic of Everyone and Deborah Patton from Applied Brilliance of New York.

As this trio of Earth Shakers reminds and implores the global community, “In terms of global production of plastic, it is estimated that roughly 90% of plastic made today does not get recycled. Because plastic is a popular and useful material due to its low cost and durability, it does not break down, and exists in our environments, waterways and oceans for decades or more. While developing nations have developed innovative solutions to re-use plastic waste out of necessity, they often don’t scale in terms of volume. Many of the world’s waste management and recycling infrastructures are not able to handle the growing flow of waste.

However, if plastic can be efficiently collected and reused, it can become a valuable secondary raw material. If incentives and solutions existed for its reuse, we can greatly reduce the impact on our environment, ecosystems and health. This is the greatest challenge and opportunity facing plastic products today.”

Copyright © 2012 by Open Water Source