SWIM Channel by publisher Patrick Winkler is growing in the Portuguese-language swimming community and about to take its approach, award-winning content, and brand throughout the rest of the Americas.
For Winkler’s efforts, his new publication was selected as the 2012 World Open Water Swimming Offering of the Year .
The award is meant to identify products and services that (1) best support and assist open water swimmers to achieve their goals, (2) are innovative, unique and beneficial to open water swimmers, race directors, coaches or administrators, and (3) have made the most positive impact on open water swimming during the calendar year.
And the SWIM Channel is doing exactly that in its domestic market of Brazil which is enjoying enormous growth in open water swimming.
SWIM Channel is a colorful, educational Portuguese-language magazine produced by Winkler that always showcases wonderful photography and outstanding articles on open water swimming in every issue. Its pages include sections of product descriptions and comparisons, insightful interviews with top open water swimmers, and photography shot from the air, under the water, from boats and at the water’s level. The monthly publication screams passion, participation and popularity. Its protagonists described in its pages are passionate adherents of the sport from over 200 open water swims throughout Brazil. Aimed at the hard-core swimming fan, its increasing reach in the aquatics community tells of its obvious popularity.
In an increasingly larger market of products and services – both commercial and free – open water swimmers are enjoying the growing basket of goods. While Winkler’s publication was voted as the Offering of the Year, the other 2012 nominees were also outstanding in their own right and in their own ways:
1. Big River Man by Martin Strel
2. Channel Swimmers’ Chat Group by Nick Adams
3. Cork Distance Week by Ned Denison
4. FINIS SwiMP3 X18 by John Mix
5. Foggle by Karen Smidt-Allard
6. In My Element by Theodore Yach
7. iSwimToo by Stephen Coulter
8. Marathon Swimmers Forum by Evan Morrison & Donal Buckley
9. Midmar Mile Facebook Integration by Wayne Riddin
10. Night Train Swimmers by Vito Bialla
11. Ocean Care Solutions by Ron Adley
12. Open Water Swimming Insurance by Travis England
13. Oceans Seven Project by Red Bull Media House
14. RC Helicam by Andrew Martens
15. SWIM Channel by Patrick Winkler
16. SwimIT by Rick Senn
17. SwimPhone by Club Assistant
18. SwimTrek by Simon Murie
19. TakeItLive by Chris Lundie
20. Toa o le Tai Program by Bruckner Chase
21. The Henley Swim by Tom Kean
In the public online vote, iSwimToo, an innovative information-sharing online service developed under the leadership of Australian open water aquapreneur Stephen Coulter, was a close second. The iSwimtoo platform offers the ability to share detailed information on open water swims online on an unprecedented visual scale. The neatly organized solution is powered by the Google Earth platform and enhanced by text, facts, and links. Offered as a stand-alone solution and together fully integrated in Openwaterpedia, it is a clever solution that connects open water swimmers around the world and enables an increased knowledge about local courses and conditions. The easy-to-use and easy-to-research online tool enables the open water world to become a smaller, more collaborative and cooperative community.
In one of the most awe-inspiring years of open water swimming on record, the community salutes all the WOWSA nominees and Patrick Winkler for his SWIM Channel in particular for innovation and attention to the open water swimming market.
Copyright © 2012 by World Open Water Swimming Association