It is rare that open water swimmers are used to endorse commercial products. While many swimmers have been supported by swimsuit manufacturers (e.g., Maarten van der Weijden for blueseventy and Trent Grimsey for FINIS), Tammy van Wisse (Access Bar) and Keri-Anne Payne (Max Factor) has gone outside the aquatic community.

And it is not limited to elite professional marathon swimmers. Southern California Veronica “Roni” Hibben, herself a former world-class swimmer who has continued to be an elite masters swimmer, is a spokesperson for Hammer Nutrition (see above).

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