Triathlons and marathon runs do it very well.
Either before, but usually after large triathlons or marathon runs, there are large crowded expos of products, services and companies that athletes and fans can enjoy browsing and shopping.
Some open water swimming competitions have their own post-race expo, but most races only have a few sponsors and vendors that show up and exhibit their products and services on the beach or shoreline.
But what if the open water swimming world could create a virtual expo like the South Korean market has developed?
With the proof of concept of the world’s first virtual shopping center in Korea, the innovative retail industry has shown that consumers will purchase products shown on LCD screens that allow them to order products by touching the screen or taking photos of QR codes. Imagine something similar where a panel with images from FINIS, Speedo, Arena, TYR, blueseventy, goggle manufacturers, sunscreen and sunglass companies, training equipment providers, swimming holiday camps and clinics, and other races would enable and entice swimmers to browse and shop easily after a swim.
That would be totally cool, convenient and creative.
Copyright © 2014 by World Open Water Swimming Association